Tanita USA Website Redesign

A redesign of Tanita U.S.A.’s smart scale website for their consumer and professional audiences.

2026

Goals:
Make it easier to understand the breadth of their offering, the difference between the multiple types of scales that Tanita sells, and the unique benefits of Tanita’s body composition scales.

Photography by Tanita, front-end build by Uptech Studio.

Navigation Menus for the Consumer Website

The redesign consisted of the shopping experience, navigation, and blog pages.

We separated out the professional grade scales from the consumer scales into their own sections to streamline the experience for the two distinct audiences.

The professional products were given their own landing page so Tanita’s sales team would have a specific page to send to prospective buyers.

Mobile Views

Mobile views of the homepage and product page.

Mobile views of the professional landing page and subcategory page.