Tanita USA Website Redesign

A redesign of Tanita’s U.S. smart scale website to make it easier to navigate for their consumer and professional audiences, and optimized for mobile devices.

Photography is by Tanita, the front-end build was done by Uptech Studio.

2026

Navigation Menus for the Consumer Website

The redesign consisted of the shopping experience, navigation, and blog pages. (We did not address checkout or the account section.)

A separated out the professional grade scales from the consumer scales into their own site sections to streamline the user experience of the two distinct audiences.

Mobile Views

Mobile views of the homepage and product page.

Mobile views of the professional landing page and subcategory page.